Campo Juventus & Juventus Stadium

Juventus began working towards a ground of their own in 1994, while sharing the council-owned Stadio delle Alpi with Torino. Completed for the 1990 World Cup, the Delle Alpi was already burdened by high rent, maintenance costs and spectators pushed back from the pitch by a little-used athletics track; average attendance ran at about a third of its 67,000 capacity. From 1995 the club played several of its home fixtures away from Turin, among them the semi-final and final of the 1994–95 UEFA Cup in Milan.

On 18 June 2002, after eight years of talks, an agreement with the city gave Juventus a 99-year surface right over the Delle Alpi site, at a total cost of €24 million, and set out the transformation of the surrounding Continassa into a club quarter. The chief executive, Antonio Giraudo, handed the design to the architect Gino Zavanella, whose first scheme already nearly halved the oversized capacity and removed the athletics track.

The Juventus board resolved on 18 March 2008 to build a new ground in place of the Delle Alpi. The investment, including the 99-year surface right, came to €155 million, met by a €35 million advance from Sportfive, a €50 million loan from the Istituto per il Credito Sportivo and a land sale to Nordiconad for €20.25 million. Design went to the GAU and Shesa studios under the architects Hernando Suárez and Gino Zavanella with the engineers Francesco Ossola and Massimo Majowiecki.

Demolition ran from 11 November 2008 to 25 June 2009, building began on 30 June and finished between August and September 2011, with room for 41,147 spectators. All the concrete from the old ground was separated and reused, almost 40,000 m³ of it into the new foundations; some 6,000 tonnes of steel, aluminium and copper were recovered, part of roughly €2.3 million saved overall.

The ground opened on 8 September 2011, alongside the celebrations for the 150th anniversary of Italian unification. Club president Andrea Agnelli and the mayor of Turin, Piero Fassino, inaugurated it; Giampiero Boniperti and Alessandro Del Piero stood together at the centre circle beside the bench on which schoolboys founded the club in 1897, and the evening remembered Gianni and Umberto Agnelli, Gaetano Scirea and the victims of the Heysel disaster.

The friendly that followed was against Notts County, the world's oldest professional football club, from whose shirts Juventus took their black and white in 1903. It ended 1–1 with second-half goals from Luca Toni, the first scored there, and Lee Hughes. The first competitive match came three days later against Parma, won 4–1, Stephan Lichtsteiner scoring the first competitive goal in the 16th minute. Juventus lost only three of their first 100 league matches there.

The J-Museum was unveiled on 16 May 2012 by Andrea Agnelli and opened to the public next day; four months on it had recorded some 40,000 visitors. J-Medical followed on 23 March 2016 in the east stand, a 3,500 m² centre of specialist clinics, outpatient theatres and rehabilitation run with the Santa Clara Group, serving the local community as well as the club; Miralem Pjanić's examination on 13 June 2016 was its first for a prospective signing.

Italy played at the ground for the first time on 10 September 2013, beating the Czech Republic 2–1. On 14 May 2014 it staged the UEFA Europa League final, the first UEFA club final held in Turin, Sevilla beating Benfica on penalties after a goalless draw. It was one of two venues for the 2021 UEFA Nations League Finals, and staged the 2022 Women's Champions League final; the Juventus women's team had first played there on 24 March 2019, beating Fiorentina 1–0.

Juventus have owned and operated the ground since September 2011 — the first modern club-owned stadium in Italy, and one of four in the country holding UEFA's Category 4 rating. Since 1 July 2017 it has carried the commercial name Allianz Stadium, under an agreement running to 30 June 2030, keeping the name Juventus Stadium in UEFA competition. Daily 70-minute tours of the dressing rooms, museum and pitch started in November 2011, the first led by former player Pavel Nedvěd.

The adjoining Area12 shopping centre and its 550 m² Juventus Store opened on 27 October 2011. The Continassa ground, leased from the city for 99 years in 2010 and re-contracted in June 2013 over 180,000 m², was relaunched in October 2015 as J-Village: the new club head office opened on 17 July 2017 and the 138-room J-Hotel, 40 per cent owned by Juventus, on 24 August 2019.